A style guide or style manual is a set of standards for design and writing of documents, either for general use or for a specific publication or organization. The style guide focuses on graphic design, covering such topics as typography, white space, colors and proper logo usage.

The graphics style guide coordinates the core design elements—logo, typography and color—to create a clear and consistent visual image. When the logos are used properly with the other elements of the identification program, a unique and effective visual style can be established.

The goal of the graphics style guide is to enhance your company's image. Every execution of the brand, from a brochure to a building sign, needs to project a positive image of the company and the brand. If these communications have a coordinated look, they will reinforce your business image as a premier company.

The style guide system strengthens your company through consistent, repetitive use, and reinforces the brand that customers recognize and value.

If you're ready to start your logo design project please download The Plum Creative Questionnaire. Fill it out and click the Submit Form to E-Mail button at the bottom of page 4. This will open your e-mail client and send the form to me at info@plumspot.com. Then I will review the questionnaire and send you an official estimate of costs for your logo design. If your project requires a graphic style guide, sales materials or web site design please call me to discuss your needs. Office Phone: 913-909-6021. I'd be happy to meet with you in person (in the greater Kansas City area) if you'd like to talk about your project in more detail.